November 15, 2000 - 10:30am - Elwin Dunn As publisher, it is my privilege as well as responsibility to oversee all that our team at Adventist Today seeks to accomplish. One of those items is the privilege of reviewing your responses to our year 2000 Reader Survey.

Last year about a fourth of our subscribers responded to the survey. We seem to be well on our way to a similar response rate this year. In general, they mirror those received a year ago.

Contrary to many people’s opinion, responders overwhelmingly see themselves as "middle of the road" and demonstrate great concern for the welfare of the church. Some of you view the "hierarchy as often secretive," and thus describe the need for Adventist Today’s "balanced [and essential] voice" in reporting "what is happening behind the scenes."

Our editorials and the "letters to the editor" are not only the first items read, but also the most commented on by our readers.

Some of you have expectations which exceed even our hopes, such as achieving "full funding" of the denomination’s retirement plan, and demonstrating the way our youth can be found "leading out" in our church’s activities.

Somewhat surprising to me, however, are how few there are of you who have chosen to visit our AToday.com web site. While our sample is incomplete, less than a fourth of you have done so.

Overwhelmingly, your response has been positive. "Keep up the good work," "excellent," "don’t be discouraged" and "we love you" are recurring comments. Because of your prayers and continuing support, we look forward to a wonderful future together. n

Have a joyful holiday season.

Elwin Dunn, M.D.
Publisher/Board Chair